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It ’s a pity you do n’t know such a good fabric

作者: 盛意成纺织点击: Release Date: 2019-11-16 Author: Shengyi Textile click to:

In the 11th year of Double Eleven, the large-scale "wool wool" carnival is finally over.

Tmall broke the record on the double eleven, with a total turnover of 268.4 billion this time!

How about this transcript?

Does anyone online contribute to this 100 billion project?

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Down jacket sales up 186% year-on-year

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苏宁着重发力的快消和百货方面,0点刚过20分钟,羽绒服销量同比增长186%。 The statistics of the clothing sales of Double Eleven did not come out, but there are data that Suning focuses on fast-moving consumer goods and department stores. Just after 20 minutes at 0 o'clock, down jacket sales increased by 186% year-on-year. As of 1am on Double 11, consumers in Guangdong, Zhejiang, and Jiangsu ranked among the top three in Tmall in China. The number of Tmall Double 11's transactions exceeding 100 million in 2019 reached 84, including Uniqlo and Bosideng.


"Double Eleven" is actually an e-commerce festival, and it is also a good time for clothing factories to clear their inventory, so the discount on down jackets is very strong. Although the weather is not cold, due to the large discounts, many consumers have a hoarding mentality, so they will buy one or two pieces in case of emergency, so the market for down jackets is still huge.




High-end positioning



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The "Double Eleven" Bosideng launched a new series of 10,000 yuan climbing peak products, starting at 5,800 yuan, the most expensive Everest model is priced at 11,800 yuan, the price is comparable to Moncler, Canada Goose and other foreign high-end down jacket brands. Although sales have not been ideal so far, it can be seen that clothing brands are gradually marching into the direction of black technology, customer experience and green healthy living. Bosideng is still in the trial stage, but the consumption level of the domestic population is also generally increasing, and more and more attention is paid to the quality of life. I believe that the prospect of the high-end market is still trustworthy.


Graphene fabric


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Shengyicheng Textile has been developing light use of graphene since 2016. This year's newly launched "ene quantum" series of graphene modified fabrics are not only suitable for high-end markets, but also for mid-end markets. Why do you say that? Because this fabric not only uses black technology, but the price is not high, the quality is good, and the delivery period is stable.

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Shengyicheng has established a professional R & D team, an independent laboratory, and more than 300 scientific researchers. It is also a core application unit of the National Graphene Research Institute, a director unit of two major graphene industry alliances, and one of the sponsors of drafting of the graphene industry standard. Has a number of graphene products, inventions and applications patents. Quality beer is second to none in the industry.



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我,就是我,不要犹豫 Sweep me sweep me, it's me, don't hesitate

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